Are you using physical therapy handouts in your business? If not then you need to be. Physical therapy handouts are a valuable and effective marketing tool to help promote your business. And there are several ways you can utilize and implement them. First of all, make sure that you give at least a few to all of your existing patients so they can pass them around to friends and family. This is practically free advertising at work.
Think about it, you are only out the cost of printing out the handouts. And if you’re having them done in high volume you’re probably paying next to nothing. On top of that, you should make sure that you have your physical therapy handouts placed in places where potential clientele are prone to hang out at. This could be gyms and health clubs, senior centers and to be honest, just about anywhere there are sporting events held.
On your physical therapy handouts, do not spare one inch of space in describing your services. The less blank space on your physical therapy handouts the better. And even though we know that the healthcare industry uses some pretty big words, on your physical therapy handouts you want to make sure that everything is said in a simple understandable manner. In other words, like the pros say make it easy enough for a 12-year-old to understand.
People don’t want to be hammered with jargon that requires them to pull out a thesaurus or dictionary in order to understand what was said. If you use that kind of language in your physical therapy handouts you can rest assured they are going to end up in the wastebasket. Keep it simple enough for the masses and your physical therapy handouts should serve you well.
Bottom line, if you are not doing so already you need to start incorporating physical therapy handouts into your marketing and promotional efforts. They don’t need to be glossy and super professional looking. Just keep them simple, affordable to print out en masse and easy to read and understand. If you do that, your physical therapy forms and handouts could very well give you a good return on a minimal investment.