One of the most effective ways of promoting and marketing your practice is by distributing physical therapy handouts. There are basically two ways of going about this and in this article we will go into them. Before we begin though this does bear repeating; physical therapy handouts is one of the best ways of drumming up business.
Physical therapy handouts are relatively inexpensive, can quickly be produced and give you a whole lot of bang for your buck. Basically, physical therapy handouts are pretty much the same as brochures. The reason they are referred to as physical therapy handouts is because they are indeed handed out. That being said, we will get into the two primary methods of making the most of your physical therapy handouts.
The first way of using physical therapy handouts is in settings where many of your contemporaries will be. These could be trade shows, conventions, meet ups and any other venue where people of your industry will be getting together. It doesn’t matter if it’s formal or informal in nature; it is a good place to distribute physical therapy handouts. This type of networking can often lead to lots of new business for your practice.
Another way of distributing physical therapy handouts is out in public. Here you can either have a member of your staff or a temporary employee passing them out for you. Some practitioners have this done in areas where there is a lot of foot traffic. But an even better way of passing out physical therapy handouts is to do it in places where potential clients congregate. This could be health clubs, senior centers and sports venues.
Your physical therapy handouts should describe as much of your services as you can fit in the space available on the handout. It could also include promotional offers and discounts for first time patients. It should also be eye-catching but not to the point where it is loud and annoying. The person who prints these out for you should be able to help you strike a healthy balance in the display of your physical therapy handouts.
If you are not currently using physical therapy handouts in your business, you need to start and right away. As we stated before, these are extremely cost-effective but very powerful when it comes to getting new clients into the door of your practice. So start taking full advantage of physical therapy handouts. Don’t be surprised if you see a sudden and quick increase in your physical therapy patients caseload.